Posts Tagged ‘communication tips’

How and Why it’s good to be Direct

Friday, June 24th, 2011

It’s important to be able to be direct.  There are times when it’s crucial to beannouncements1 direct.  There you are, I’m being direct with you.  It’s got your attention, you know what I’m saying and it’s a key piece to being a clear, confident communicator.

We’ll start with the ‘Why’ of being direct first.  I’ll be direct with you.  I promise – and before we start, being direct is very different from being rude.  That’s the key.


Influencing Actions: The Difference a Good Name Makes

Thursday, May 26th, 2011

It’s often the difference between success and failure, or ‘yes please’ and ‘no thanks’ – naming a product, naming a project, naming a team, naming whatever.kay-white-communication-trainer Giving something a name which is compelling, inviting, something that people either want, want to aim for or find interesting.

Advertisers and marketing specialists are constantly looking for, and listening for, words that compel, persuade, attract and interest us.  You only have to think about how ads draw us in, give us the ‘why’ and the ‘what’s in it for us’ as they persuade us to buy:

  • Coca Cola – the real thing;
  • Adidas – right here, right now;
  • Levis – Freedom to move

Multi-billion pound industries thrive on finding exactly the words to motivate us into action.


Two Small Words Change Everything

Thursday, May 12th, 2011

It’s such a small thing to say ‘thank you’.  It costs you absolutely nothing and kay-white-communication-traineryet it makes a huge difference to how you are understood and remembered by people.  It’s often the difference that makes the difference as to whether people do what you want, it certainly affects the way they do what you ask them to and, crucially, how they respond to you – and –  if they respond to you at all.


How Compelling and Engaging Are You to Other People? Or do you just listen to WII FM?

Thursday, May 5th, 2011

kay-white-communication-trainerWe’ve all been there, haven’t we? Either listening to or reading about someone telling you all the things they want, need, think, do. ‘Well, I went here and I said that and then I did this and then I said that.

Well, I mean, who do they think I am? I said ‘well, I want to introduce this now’ and I was adamant. So, I finally got what I wanted.’

Now as you read that back and notice that, in reality, whilst a fairly strident bit of dialogue, it’s entirely possible to hear that every day. Eleven times the word ‘I’ appears – and not once the word ‘we’, ‘you’, ‘us’, ‘our’.


How to get your emails opened Grab them by the eyeballs

Monday, April 18th, 2011

Which email would you rather open first ‘More Bad News’ or ‘Quick Update kay-white-communication-traineron XYZ for You’?  What about ‘Tax Time Again’ or ‘Ways to Save You Money’?

Emailing.  It’s such a key piece in our day-to-day lives. We fire a quick email response off or “shoot from the fingertip” and it’s so easy to forget that we’re not top of the list for the person receiving it.  They, like us, have loads of things clamouring for their attention.  So how do we stay on their radar – how do we help them to help us by opening our messages and acting on them? (more…)

7 Words To Raise Your Game – How using assertive language raises your visibility

Thursday, March 31st, 2011

There are so many ways to say something and every way means somethingcan-do1 different to your listener as you say it. Imagine you’re in a meeting and someone asks if anyone is able to take on a new project or put some figures together. You think to yourself, I could probably do that but you may sit on that thought and say nothing and wait for someone else to offer or you may put yourself forward. The trick here is, if you do decide to step up and offer, it’s how you put yourself forward.


Whose Glasses are you Wearing? – And do they Suit You?

Thursday, March 17th, 2011

“Oh, it’s so obvious, what you want to do is, blah blah.”  “Well, what you kay-white-communication-trainershould do is xyz.”  We’ve all done it, said it and been told it, haven’t we?  “What you need to do is” or “What you should do is” etc.  Well, in fact, what we should do most of the time is ask a question vs tell our friends/colleagues/family what it is they should do.


Discover The Power of This Secret Website Address – How to easily tell someone what you really want, without upsetting them.

Thursday, March 3rd, 2011

So often we either ask someone else – or say to ourselves -“How can I tell kay-white-communication-trainerthem that what they’re doing really needs to be better?” or “I wish I could tell them what I really want / think, without upsetting them.”

Well, it’s easy to do just that and – like most things that may seem a bit tricky at first – it takes a bit of practice. Once you’re tried it a few times and got great results; it becomes part of your toolkit. Assuming you have a range of tools in your toolkit?


How to slow things down to speed things up

Thursday, February 3rd, 2011

Talking of “Time Stands Still” well, even though we both know it doesn’t, you london-fastcan make it slow down for you.  Slow down to speed things up.  Yes, I know – it’s a dichotomy (I had to look it up – a polar opposite, a contrariety) to say you have to slow down to speed things up.  Well it’s true.


Why “Why?” Can Trip You Up and What To Ask Instead – By Kay White, Communication Specialist & Trainer

Thursday, January 20th, 2011

big-bird-blog‘Why’ is such a small and yet powerful word to notice, understand and be aware of as you use it.  Really, why?

Well, it does two things very quickly, immediately in fact.  Two things you want to avoid.

  • One, it sends people straight to the word “because” which is justifying their actions/decisions and
  • Two, it closes down information-gathering in the request for “the reason”.