The word ‘positioning’ is one that we hear a lot and that, when push-comes-to-shove, few people really are able to define. I define positioning, in everyday language, as putting things in the right place for people. In a place that’s useful for them and, at the same time, is useful and helpful for you.
If you think about positioning a picture at home, for example, you’re placing it where it’s accessible and can be seen, it looks good in the light and yet it fits with the décor of the room. You think about the angles and you position it accordingly. Positioning your skills, what they do and your value, it’s the same principle.
People need to understand what you’re going to be able to do for them, find a use for it in their world (not just in yours) and these 7 P words which will make positioning yourself, your skills and your value easy for you: