Over the last couple of years Jenrick IT has seen the role of Chief Digital Officer (CDO) evolve quite considerably as many organisations are seeking to digitalise all areas of their business.
CDOs have become a valuable asset for many companies and the article below from techcrunch.com explains how and why a CDO can really help to add value and drive digital strategy within an organisation.
EVERY COMPANY NEEDS A CHIEF DIGITAL OFFICER
In an increasingly digital world, where everything from marketing to R&D and customer service is becoming digital, the Chief Digital Officer (CDO) is more important than ever in helping drive company growth and a better connection with customers.
Recently Gartner released its top 10 strategic technology trends for 2015 citing the impact of the digital business shift as a driving force behind these trends. With that, the number of CDO jobs has doubled since 2013 and continues to grow.