We can’t quite believe it ourselves but it was eight years ago when we launched the new Jenrick brand.
Simon Murphy, CEO of Jenrick, explains why the initial re-brand project was undertaken:
“If I go back 10 years or so, you could ask anyone in Jenrick to describe the values of our company they would all use words such as welcoming, personal, authentic, caring and memorable. Yet, our external branding didn’t enable us to communicate any of these strengths with our customers.
This was why, when we launched the new Jenrick brand, we placed so much emphasis on ‘people’ within our website and other marketing. We wanted everyone to realise that it‘s the people within Jenrick that make the company such a unique place to work.”
Now, almost 10 years on from this launch, as a company we’ve grown and evolved with the brand – it feels a natural part of the company and has helped to firmly establish Jenrick as an organisation that combines all of these wonderful strengths to deliver one of the most professional and personal recruitment solutions within the UK.
The next chapter
However, all of us within Jenrick are committed to constantly improving everything that we do, which is why we continually question ‘how we do things’ with the goal of making ourselves and our service levels even better – and our branding and marketing is no exception to this philosophy.
This is why we embarked on several weeks of interviews with external creative design agencies in Q4 of 2014 with the goal of finding the right partner who could build upon what we have created over the last 8 years and help us share the strengths of Jenrick with even greater effectiveness.